Facebook Ads vs Google Ads: Which one is best for business?

Facebook Ads vs Google Ads: Which one is best for business?

Google Ads and Facebook Ads are the two primary Pay Per Click (PPC) advertising platforms. Which one is better for my business: Google Ads or Facebook Ads? Clients ask professionals this question regularly. We would tell them only the same answer: it depends on your business and marketing strategy. Both are effective online advertising strategies, and depending on your company, your target market, and your objectives, one may be bigger than the other.

  Pradeeban Subbarayan   
  October 20, 2022      04:00 pm

1. Understanding Google Ads: Paid Search

Google Ads are paid search advertisements that are displayed next to Google's search results. The most widely used and largest PPC advertising platform is Google AdWords. Due to its wide usage, "paid search" also refers to it.

Google Ads, on the other hand, provides more options than only sponsored searches.

  • Google Search
  • YouTube ads
  • Google Display Network
  • Google Shopping
  • Google Maps
  • Google Play

2. How does Paid Search work?

Instead of focusing on particular audience interest, paid search places your ad based on target keywords.

Google unites YouTube video advertising as well as image-based ads on the biggest display ad network on the planet. However, Google Ads' power goes beyond its scale.

Pay-per-click advertising is the basis of paid search, so you pay only when someone clicks on your ad. This distinguishes it from other conventional types of advertising and makes it a measurable and manageable marketing channel.

3. Understanding Facebook Ads: Paid Social

Facebook Ads are mostly social media ads that are displayed to users on Facebook, Instagram, Messenger, and the global Audience Network.

These advertisements may appear everywhere, including:

  • Video Feeds
  • Facebook Marketplace
  • Instagram Newsfeed
  • Facebook Newsfeed
  • Right-Hand Column
  • Messenger Inbox

Reaching out to customers who are near the top of the sales funnel is better accomplished with Facebook Ads. Comparing Facebook Ads to Google Ads, Facebook Ads perform far better at increasing customer awareness of goods and companies.

4. How does Paid Social work?

Facebook has a significant edge over Google in that it is aware of our social behavior. Unknowingly, we undoubtedly provide more personal information about ourselves on Facebook.

Yes, Facebook does collect a lot of data—possibly much more than you realize. Your friends, your birthday, where you are right now, the Facebook sites you like, the topics with which you engage in your newsfeed, your travel, and so forth.

Think about the benefit such a data bank can offer to marketers looking to target certain clients. And our thoughts, deeds, and likes have a big impact on our purchase decisions.

5. Some Benefits of Google Ads and Facebook Ads

Some benefits of Google Ads and Facebook Ads

Google Ads:

Reach Local Audiences- Google Ads enables you to locate new clients. Google Ads are a greater option for increasing traffic to your physical store or eCommerce website and generating more direct contact from qualified leads.

Generate Leads- Getting new clients is crucial for your business. However, you need qualified leads that resemble your target market.

Variety of Ad Types- The ideal method for luring customers who are highly likely to purchase at the precise moment of their search may be Google Search adverts.

Facebook Ads:

Reach Niche Audiences- Facebook advertisements may be the ideal way to draw in more customers who are considering your offer but aren't quite ready to make a purchase.

Brand Awareness- Facebook advertising aid in boosting your brand's visibility and social following.

Mobile Traffic- For increasing traffic to your website, blog articles, and downloads, Facebook advertisements are preferable.

6. Facebook Ads vs. Google Ads: What's the Difference?


With Google, you have a variety of alternatives for advertising, including Google Search, Display Network, Shopping, and more. You may also choose responsive ads with a variety of options, dynamic ads, and more. You can advertise on Facebook in a variety of places, including the Messenger feed, Instagram newsfeed, Facebook Stories, and Instagram Stories.


A pay-per-click (PPC) advertising solution platform, Google Advertisements allows you to set the maximum cost-per-click (CPC) for each of your ads while only charging you when someone clicks on them. As opposed to this, Facebook offers paid social ads where you can select a daily or lifetime budget for each campaign as well as the duration of the ad's runtime.


The marketing budget of a company should be concentrated on Google Ads if the target demographic is already aware of the product, then a few Facebook campaigns. Maybe a searcher comes across your Google ad and clicks on it. Retargeting can then be used to advertise to them on Facebook. It's also possible to reverse the order: start with Facebook and then use Google for retargeting.

If you're on a tight budget and looking for a more economical alternative, keep in mind that Facebook advertising can be a bit less expensive because your campaigns can reach at least thousands of customers per day.

If you decide to use Google Ads, keep in mind that the cost per click is highly influenced by the niche, subject, and popularity of the keywords you wish to target.

7. Why do Businesses Need Facebook Ads and Google Ads Equally?

Marketing and advertising are investments in your brand, never an expense. Both Facebook Ads and Google Ads are excellent for digital marketing. The best place to start is with Google AdWords, but you can also easily use their platform with Facebook ads!

We stand out from other marketing companies because we put the broader picture first. We collaborate closely with you to develop precise project objectives and targets, and we link them to the fundamental principles and characteristics of your company.

You can get more benefits from advertising in the following ways:

Encourage Purchaser Behavior

Provide a range of options for purchasing

Increase Brand Awareness

Increase Information Distribution

Remind Curious Buyers by Using Repetition to Boost Sales

8. Conclusion

Businesses have a lot of opportunities to draw in clients through advertising. But selecting the appropriate platform might be difficult with so many options available.

Start by looking at your objectives and customer behavior. For generating leads and reaching local audiences, Google Ads performs better. Facebook ads are helpful for brand exposure and specialized audiences.

Set up a free consultation with us right away to get going.

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow us

Stay Updated with Our Latest Blogs & Innovative Ideas

Recent Comments

Feel free to contact With Our Team Professionals

Want to build your dream website?

Want to start digital marketing?

Want to use social media to launch your marketing campaign?